Advertising Techniques In The Modern Age

When it comes to running a business, it's no secret that a vital part of making sure it's a success is marketing. The fact is that the business industry is now more competitive than ever before, which means that it's more crucial than in previous years that your brand's marketing is spot on.

Living in the modern digital age makes this much simpler, and more affordable than ever. However, not every business owner is properly clued up when it comes to the best methods of advertising for their business, which can lead to all manner of disasters.

To give you a better insight into the best methods of advertising for the digital age, below is a guide with useful tips and pieces of advice.

Create a blog

Today, every business needs a blog. If your business has yet to create a blog, then you need to change that. People expect businesses to share their expertise and knowledge through blog and vlog posts. These posts are also fantastic for increasing customer trust and loyalty, as well as word of mouth marketing, which is proven to be highly effective, even in the digital age.

Have a unique selling point (USP)

At times it can seem impossible to be seen as a unique business, and while being truly unique is extremely rare in today’s competitive climate, there are ways for your business to have a USP that’ll put you ahead of your competitors. For instance, your business could look into reselling Microsoft CSP to your customers and clients through bringing in an indirect provider such as Bytes. By bringing in a Cloud Solution Provider (CSP), you can go above and beyond when it comes to being more involved in your customer’s business. Plus, by bringing in an indirect provider, you can start selling quickly, lower your costs, all while powering your customers’ revenue growth. Without much hassle, you’ve opened up another extension of business for your company to flourish in.

Utilise social media

Utilising social media isn't just about regular posting to your social media platforms, it's about engaging with other people and brands, and creating a virtual customer base. Social media can also be used as a platform for networking – Twitter is one of the best networks for this as it offers various virtual networking chats throughout the week, such as #BusinessHour and #UKEarlyHour. Social media can also be highly beneficial for sharing blog content on, to help increase blog and website traffic and engagement. If you are going to use social media for marketing, create a hashtag for your brand that can be used to track and ignite your posts and following.

Take advantage of video marketing

Video is quickly becoming one of the most effective forms of advertising in the digital age. Today, more and more business websites feature pieces of video content, as do social media pages, and it's easy to see why. Video offers a quick insight into what a brand offers; it's also far more engaging than written content is, which is another reason why it's a form of marketing that as a business you can't afford not to use. If you don't have the skills to create your own video marketing, hire a professional who does.

There are plenty of forms of effective marketing that your business can take advantage of, but the three mentioned above are the ones that have the highest potential for success and are the most cost-effective to use.