Minerva Brings Ssangyong Franchise To Bath

Minerva Bath has entered an exclusive franchise arrangement with Korean car manufacturer Ssangyong, maker of cars such as the Korando and the Rexton.

Until now the Box road car dealership has only been a vendor of pre-owned vehicles but the move to add a new car portfolio to the forecourt is intended to enhance its offer and according to Managing Directors James Currant and John Lyddy this presents a great opportunity for the business to bring an underrepresented brand to the South West.

James Current explained ““The Ssangyong brand is performing well in the UK and while it is not yet a well-known brand here it is the oldest Korean car manufacturer.  Since launching its latest range of cars there have been a notable number of Ssangyong cars seen on our roads and so its visibility and profile is gradually increasing.  The cars are excellent quality, of a high specification and within an affordable price range so we anticipate them to be really popular particularly as we move towards September and into the new registration period.  To be able to have an exclusive franchise for Bath is really exciting for us and particularly to have a brand that sits easily alongside our pre-owned premium vehicles.”

The first shipment of Ssangyong cars are anticipated to arrive at Minerva Bath at the beginning of August and a full range of vehicle demonstrators will be available. We will encourage customers to view the new range on display and invite them to have a test drive.

Since opening in July 2013 Minerva Bath has added an MOT centre to its site, providing a one-stop, hassle free service to clients buying a car and maintaining it year on year.  More information about Minerva Bath can be found at www.minervabath.co.uk or by calling 01225 850033.