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Agonising over the purchase of an Engagement Ring?

Loved up and looking to pop the question? How long do you think you would spend agonising over the purchase of an engagement ring?

Is choosing an engagement ring one of life's biggest desicions? Maybe it was years ago but Diamond Factory have shown this might not be the case anymore!

The purchase time of an engagement ring on their site was an astonishing 14 minutes! Their customers who are aged between 45 to 54 were only taking 5 minutes to purchase their engagement rings, whereas millennials were taking 20 minutes to complete a purchase. Therefore, people being so indecisive on choosing an engagement ring and taking months to pick something we thought was so important is just not the way anymore.

Their research highlighted that as a nation we are spending more on engagement rings with an increase from 2018 by 27%. So, we are now buying a larger quantity of more affordable rings.

Ever thought about what age you might drop on one knee to pop the big question? Research showed that in the UK 69% of engagement ring purchases are being made by people aged 34 or over. So, it seems that popping the question might just not be a major priority for millennials! 

Ben Stinson, Head of Ecommerce at Diamonds Factory commented on the findings, “It is really interesting to see that people are waiting until later in life to get engaged, as it suggests that the younger generations are seemingly less interested in relationships and more focused on living their lives before settling down and tying the knot.

Those who are getting engaged earlier on however; the 18-24 year olds, are working with smaller budgets which possibly suggests that these are more spontaneous proposals as opposed to something more planned and thought out."

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