Bath in Fashion Sashays into Town Once Again

Prepare yourselves for another week of twirls, pouts and perfection.

Perfection in the loosest sense. For despite the trend in fashion, Bath has a very healthy body image. This festival week is about confidence in oneself, ability and ambition represented by the many independent sponsors, guests and stylists.

2014’s branding, does not sensationalise or intimidate. It takes the festival back to the streets of Bath, back to its people. Street fashion should be unique all over the world. Unfortunately, these days, with the celebrity drive being so massive and overpowering, unique is a word does not hold as much weight as it used too. To follow a style, trend or screechy celebrity clotheshorse, is to be innovative, on the pulse, whereas those who attempt to strike out on their own are ostracised.

Well Bath is different. The pressures of big name business and promotion are left to those who need the gravitational pull of others to recognise their supposed elegance. Bath In Fashion has a natural charm that transcends its own stereotypes and plugs straight into the heart of the city’s brilliance. Individuals that have built themselves empires or fan bases. Individuals such as Sarah Mower, Bath girl and editor of American Vogue.

There are many fantastic guests and events that have just been announced. Barbara Hulanicki, the inspiration behind fashion giant BIBA, will be in conversation with former Fashion Director of the Telegraph, Hilary Alexander.

Mary Homer of Topshop will be giving a talk on her extensive experience in the Fashion Game. She will be discussing her work on the front line of fashion and how Topshop and its male equivalent Topman has stayed ahead and brought its stylised approach to the masses.

A master class will be given by interior designer Nina Campbell. Nina has built up her empire through tireless care and unquestionable taste and now has a portfolio that has spread throughout the fashion world. Her collections are a marker of how the fashion world is an eclectic mixture of mediums that focus on beauty and elegance.

With all this to explore, don't forget that the catwalks will be primed and ready for the best in up and coming talent as well as the established designers that we know and love. Cutting edge style and innovation is what this festival promotes and Bath is the perfect backdrop to this performance. The Bath In Fashion festival is now well established and with every year it grows bigger and becomes more recognisable. The new branding brings together all it has been and all it can be, not just to the city but to the fashion world too. It is time London took a break and all those who consider themselves original or unique, should expand their horizons. Bath is here, and she looks stunning.