The Power of Words. How to Build an Effective Verbal Identity

An online webinar exploring how brand language and the right words can build a memorable, effective verbal identity that increases awareness, loyalty and sales.

Join an online webinar exploring how the right words can build a memorable and effective verbal identity.

Drawing on experience creating verbal assets for well-known brands, the session shares tools and strategies to craft a winning verbal identity for a brand or business.

What will be covered:

• How to overcome verbal overload: how to create cut-through language amid daily visual and spoken-word noise.
• How to play in different channels: using language effectively across written-word touchpoints such as shopper marketing, social platforms, reviews and partnerships.
• Define a tribe with words: how shared values and shared language build belonging.
• Own "word of mouth": how to drive conversation and advocacy around brand beliefs.

Line-up: Dan Monteith; Marc Alexander.

Date & time: Wednesday 4 November 2026, 8.00am–11.00am (EST)

Location: Online event