Lush Goes Digital

Here at TGtB we love a good beauty treat, and none more so than the gorgeously ethical products from Lush Fresh Handmade Cosmetics. Needless to say, we got a little excited at the launch of their new digital experience ? The Lush Kitchen.

Lush’s brand new concept will see the doors to their Dorset factory open and small batches of limited edition products made daily available to purchase exclusively online.

Best of all, the products will be sent out the day they are made… FRESH from the Lush Kitchen! Customers will also be able to view real-time updates from behind the scenes activity in the LUSH Kitchen, with special events and expert Q&A’s streamed live through the site.

This new exciting way to shop online is a beauty industry first, Jack Constantine, Managing Director LUSH Digital comments: “It’s time for Lush to be at the forefront of digital and revolutionise the cosmetics industry. Our award winning retail customer service sets the bar on the high street. Now more than ever, there is an opportunity to match it on the internet.? Lush Digital enables technology to connect people throughout our community and build relationships bringing customers to the heart of our business.”

Whether it’s Dream Cream, a Choccy Egg bath bomb or their tangy Lemon Melt shower gel that takes your fancy– The Lush Kitchen has a wonderful selection of deliciously indulgent products for all your beauty needs. The Kitchen will give you the chance to see exactly what goes into the products you love: from the fresh ingredients to the compounders creating them.

Lush pride themselves on their ethical buying, their 100% vegetarian products, their stance against animal testing and of course the freshness and quality of all their products.

Jack Constaintine adds “The new LUSH Kitchen is a window into our unique business showcasing the hard work that goes into finding the most ethical ingredients, and using them freshly in our handmade products. It gives us flexibility to invent exclusive products that our community can vote for; or even suggest ideas that we will make for them."